Prepping for Formex

Tomorrow the Formex design fair starts. I've been visiting this fair for a couple of years now and it's good inspiration for many things. The average visitor is a retailer, shop or boutique of some sort, browsing for new trends and products for the coming seasons. For me it's exciting to see the exhibitors from another angle.

1. I check out the big cahonas, the brands and enterprises in the different industries: wallpaper, stationery including gift wrap, home decoration like trays & coasters, kitchen textiles and table settings: table cloth, tablets, tea towels and home textiles like bedding, pillows and curtains. I want to see what trends they are sporting, what kinds of patterns they use and try to talk to as many of them and learn more.

2. I also check out the smaller exhibitors in the eye of a possible future exhibitor. I haven't seen any exhibitors yet that are surface pattern designers exclusively, which is quite interesting. But my theory is that an exhibitor at Formex has to offer a product or a product line to have any return of investment.

3. Placement. If I were to exhibit in the future, where would I want to have a booth? It comes down to cost of course, the best positioned spaces are more expensive, but important for the ROI too (ROI=Return Of Investment). Putting in less money for a small booth down in a corner of the smaller hall might not give anything at all (my theory), but a bigger or at least better positioned and thus more expensive booth might be more profitable in the long run. Oh, decisions, decisions...

Anyway, Formex starts tomorrow and ends on Saturday. I'll be posting any interesting stuff I encounter on Instagram. See your there!

The average fair-visiting kit...

The average fair-visiting kit...