MG Leather

MG Leather is an agent and wholesaler of leather for clothing and shoes and a third generation family company residing in the Swedish textile district surrounding the town of Borås in Småland.

In 2016 MG Leather and Bear Bell Productions started a collaboration to inject some newness into the industry, with new pattern designs used for printed leather used for clogs and sandals to complement the current patterns that had been around for a very long time.


PATTERN LICENSING OF "ZACK"

Vårdväskan Zack Toffla
Vårdväskan Sandal Zack
Vårdväskan Zack Toffla

For a major client of MG Leather and Dojjans Shoebusiness I created the pattern design ”Zack” a stylish, geometrical chevron design in pinks, blue, purple and off-white, based on the clients target group and graphical profile - to be used for clogs and sandals. They sold out quickly and MG Leather renewed the pattern license and also required the license for another pattern design ”SAKURA”.


PATTERN LICENSING OF "SAKURA"

SAKURA was inspired by the famous park Kungsträdgården in the middle of Stockholm, which is flooded with visitors for a couple of weeks in May due to the blossoming Sakura trees, overflowing the park in pink petals.

Kungsträdgården in Stockholm. Image borrowed from Dnilva.

Kungsträdgården in Stockholm. Image borrowed from Dnilva.

MG Leather licensed three color ways for leather print: Sakura Pink, Sakura Mint and Sakura Petrol:

ZACK and SAKURA are now bought by manufacturers of clogs and sandals all over Sweden, such as Dojjans Shoebusiness and Karlskogas Trätoffelfabrik.

I also market a selection of my own clogs and sandals with the Sakura and Zack patterns under the label Bear Bell. You can find them in the Bear Bell web shop.

Work in progress at Dojjans Shoebusiness

Work in progress at Dojjans Shoebusiness