I’m Bärbel Dressler,
FOUNDER & DESIGNER OF
BEAR BELL PRODUCTIONS
With 15 years of marketing in my backpack I take my design service to the next level; helping you create appealing products and add texture to your brand - with patterns and illustrations.
You can think of me as an extension to your marketing and product department, your one-woman design agency.
I design and teach from a classical perspective, finding inspiration and learning from the complex techniques and styles from historical periods.
Personal favorites are Toile de Jouy, Indian Florals, Paisley, Damask, Kelim and Arts & Crafts.
My work is often described as sophisticated, evocative and detailed and have been used for many different products and purposes - from home textiles, home decor, fashion, shoes, to branding and promotional assets.
COMMUNITY OVER COMPETITION!
I truly believe that we are stronger and have more fun when we take on our challenges and struggles together. That’s why I’ve devoted a large part of my business to sharing my knowledge, skills and experiences with my fellow designers and artists.
That’s why I produce and teach online courses on Skillshare; about pattern design, illustration and coloring with markers.
Besides Skillshare I share more of my experiences and knowledge here in the creatives section, the blog and in my newsletter.
In 2018 I founded the Swedish Pattern Society, a community of now 180 Swedish pattern designers and illustrators.
BACKGROUND & CAREER
Before I started Bear Bell Productions and became a designer and teacher I worked over 15 years in the corporate world with marketing, for large global brands in the mobile phones, cars- and home electronics industries. I’ve managed small and large projects, launches and campaigns.
I call it “The big detour”. But my marketing skills have been absolutely integral for my business - how I serve my clients and run my business. A pattern is not just for creating product appeal, but also something that will build the brand.
Teaching is not new to me, as I dabbled as a substitute teacher back in the days, teaching Swedish, English, German (!) and Art.
So it took about 15 years for me to realize that I wanted to be on the creative side of business. The upside of that is a broad spectra of education and skills, starting with a year in art school followed by a row of art classes, including a semester at UCLA when living in the US for a couple of years.
Back home I went to university, studying web production, e-commerce, organization, media & communication science, business finance & marketing.
As pattern designer I’m more or less self-taught, but it all started with a weekend course by Lotta Kühlhorn. After that I’ve devoured a long line of online courses - on Skillshare, The Immersion for Bonnie Christine and Make It In Design.
On a personal note…
How I became a pattern designer