Focus and stay true to your heart
Brians web-& hair, Antiques and Cleaning service or Fire sealing and Sewing machines.
Being a multi tasker is a positive thing, right and you have to do what it takes to bring home the bacon, but having a business with too many different directions makes a fragmented and message to your target group - you potential clients and customers. "What is it I can buy from this company? A straight perm or a website?" It will also make it really difficult to focus your marketing and convey a clear message in all your communication.
When I had quit my job I probably needed some kind of security blanket, something safe to hold on to when I was thinking about the fact that I probably wouldn't make any money creating patterns for quite a while yet (I was bold, but not naive). So I thought that maybe offering my proven skills of marketing and project management as a service would be a great part of my business and a way to make money. My plan was to offer my services as a marketing consultant, writing copy at the same time as I was designing patterns and creating illustrations.
The first problem I faced with this set up - and that I should have taken as a red flag - was that my business card became very crowded. I solved it by making two different versions - one for the marketing consultant and copy branch and one for pattern design and illustration (both naive and schizophrenic). Well, it was a step on my journey. And a learning. As a startup you have to make som trial and error. That's for sure.
Soon enough things became clearer and it didn't take that long for me to realize what I really wanted to focus on. I went to an interview for a marketing job where I was to work three days a week where I would help the company with a variety of marketing activities. After the interview I felt weird. The thought of doing those tasks again made me depressed. So I said thanks but no thanks when they offered me the job and felt enormously grateful of finally knowing who I was now and what I wanted. I was Bärbel, a designer and all I wanted to do was to spend my days drawing.