5 ways patterns can boost products and brands
Patterns aren't just something pretty or fun to look at. No, they speak to us on a universal level, through visuals they can tell a story, trigger reactions, associations, feelings and add to the atmosphere. And that is something to benefit from when you have a business or shop that needs to stand out in the busy competitive noise out there. Here I have listed 5 reasons how patterns can boost your products.
USING PATTERNS FOR YOUR PRODUCTS CAN:
1. MAKE YOUR PRODUCT A SHOWSTOPPER
While a solid color - strong or muted - can be very elegant and clean in a Scandinavian way - a pattern is always an eye catcher, something that will stand out in a feed, on a shelf, in a window or ad. The fun thing about patterns is that they appeal to us on a personal level, so the lines, shapes and colors of different designs will each attract customers that just love that specific type of pattern and create a connection.
2. DIFFERENTIATE YOUR PRODUCT FROM COMPETITORS
When you license a pattern by Bear Bell, you will have exclusive rights to use the design for your product and within your industry, enabling your products to be unique.
3. CREATE UPSELLING
People are collectors. We want to gather beautiful and interesting items and when offered different alternatives we often don't want to choose just one but rather a set, especially if they go really well together. Patterns and prints are perfect for encouraging your customers to update their bedding, sofa, wardrobe or table setting more frequently and buy coordinating products and accessories.
4. INSPIRATION AND EDGE
Patterns can be simple, complex, small in scale or large - and a way to easily introduce new trends. A bold print will not only capture the attention of a customer, but also reflect your brand, making it feel edgy, ahead and inspiring. They will want to stick around to pick up the latest trends and see what's next.
5. PROVIDE CONTENT
Storytelling is the undeniable way to connect to customers today. They want to connect and relate to a brand or they won't be interested on a long term basis. And as with any design, a pattern has a source of inspiration and a creator who came up with the idea, which is a story that can be turned into content for newsletters, blogposts, ads, videos on conversational platforms and social media.
When you're developing your next collection or adding a new product to your line up, consider how you can incorporate patterns and the 5 tips above, to maximise your efforts and resources.